Again, let the keyword research guide … Search in title. ... Hospitality. Here is a list of skills that employers seek in candidates for employment in the hospitality industry. It’s well-known that keyword stuffing can harm your search engine position. Spotted something we’ve missed? Set an alert for the frequency you’d like to be notified and on a keyword that you want (your hotel’s name is a great first step) and start getting notifications of when you’re mentioned on the web. In this glossary, we explain definitions of the hotel industry terminology from rate parity, hotel revenue management to loyalty marketing … Nobody wants to read an article where “best reasons to visit Las Vegas” gets mentioned in every other paragraph. Others have little or no impact on rankings. Buyer awareness, credit operations, customer loyalty, distribution management, in-store promotions, inventory control, loss prevention, mass merchants, merchandising, preferred customer management, pricing, retail sales, security operations, softgoods. Keywords are specific words that relate to the skills and experience the job seekers have in a particular industry … Property Development. Offering your guests a superior experience seems like it should set your hotel apart from the crowd, but if your marketing isn’t up to speed, guests may never even find you in the first place. Hospitality Management. Last updated: 22nd April 2019. Successful marketing in an industry where the majority of business is done online means constantly focusing on strong SEO through keyword optimization. Occupancy Management. Again, let the keyword research guide your strategy. In her spare time, she likes to sing songs loudly, read books quietly, and explore Northern Indiana. Find Jobs. A great post that’s packed with relevant information should result in lower “bounce rates” (visitors are less likely to leave your site after arriving) and a higher “dwell time” (they’ll stay on your site for longer). Special Events Planning. This is part 2 of the blog series. In addition, include your keywords in your headline (both H1 and title tag), your meta description, a subheading, and in one of the first paragraphs of text. In a separate 2015 study by Google, a traveler named “Amy” had a staggering 419 digital moments over a two-month period as she planned a trip to Disney World. Industry Keywords. Your keywords should also form the bedrock of other quality content, such as blog posts, landing pages, and special offers. Each profession has the potential for hundreds of keywords. Amadeus. General terms you can use to describe your accomplishments: Achieved Capitalized Enacted That same job-specific keywords when used by job seekers in they resumes bec… The hotel industry is one industry which has a clear overlap with most of these sectors of the Hospitality industry… Three examples: 1.) Last year, more than half of all hotel bookings occurred online. '. This is no longer the case. 1.1 Million. To learn more on this subject, see our article on how to use the search funnel strategically in hotel marketing. Keywords by Industry Keywords versus the job-specific keywords. Use your tool to either analyze your current website, or plug in some keywords into the tool to test some basic queries (e.g. Revenue Planning & Reporting. Location. SEO value is usually indicated by a certain threshold of search volume. Part 1: How to avoid a traffic drop after a website redesign. housekeeping, maid noun: staff members that clean the rooms and linen: Put a sign on the door if you want housekeeping to come in and change the sheets on the bed. But in short, search engines make it a priority to provide the best content for users based on a given query. The First Name in Hospitality Talent Since 2001, Hcareers has placed more than one million hospitality professionals in progressive roles within the industry. Here are the five hospitality expressions that matter to our guests. Your keywords should also form the bedrock of other quality content, such as blog posts, landing pages, and special offers. I've heard it said that women fall in love with their ears and men with their eyes. Applied to your keyword strategy, you need to adapt your strategy to deliver the right message at the right time. As we discussed recently, previous versions of Google’s algorithm prioritized websites based on their keywords—even if those websites didn’t provide the most useful or relevant content. You can use this list to identify which relevant hard and soft skills you already have and which you should feature in your application materials and job interview. Lastly, don’t overlook the importance of a mobile friendly site, a lot of people are booking on the run! Not only that. Potential recruiters can leave you a message on LinkedIn, but it’s always … Tips for Finding Keywords . Shoot us an email at marketing@pegs.com. A person searching for “hotels in Vegas” wants to find options for hotels in Las Vegas. Search in title . Google Keyword Planner and Google Search Console are also great options. That means your translated hotel website might read like a dream, but global customers may never find it. Hospitality Vocabulary Word List (132) A) Acclaim, Accommodations, Administration, Affinity, Agreeable, Alumni, Amenities, Arrangements, Assistance, Attentive, Attitude. They’re interacting with a huge number of digital touchpoints before they encounter your brand, so you need to be present much earlier to influence their decisions. Let’s talk about the segments of the Hotel industry now. Here are hotel industry terms, specifically some words and phrases that deal with hotels and lodging. In job-hunting today, there is a different set of magic words for every job - the job-specific keywords also known as resume keywords, CV keywords, buzzwords or simply keywords as general term. In job-hunting today, there is a different set of magic words for every job - the job-specific keywords also known as resume keywords, CV keywords, buzzwords or simply keywordsas general term. If your hotel as a rooftop pool, you would definitely want to think about adding a page specifically about this amenity and selling the experience to guests. Keeping all the hotel information listed online up to date will be important in 2019 for this reason as well. Augmented reality and virtual reality have huge potential in A person searching for “[X Hotel] reviews” wants to find out what other guests are saying about a certain property. Ask for customer stories, reviews, experiences, or post staff spotlights to personalize your message as much as possible. Analyze & improve your digital marketing -- for free! Your chosen SEO tool will help you discover a wide range of keywords similar or relevant to the one you originally started with. Review job postings that are similar to the positions you are interested in and look for keywords to incorporate into your resume. This handy glossary includes the main terms related to the hotel industry, from A to Z, and will get you up to speed with the language of the hospitality field! For more hotel marketing tips, tricks, and trends, check out the WordStream blog. Advertising on social media can help drive traffic to your site to book visits, but can do even more for your business. This will help you decide which terms are the most important and relevant for your website. Download or login to your chosen SEO research tool. Hospitality vocabulary, Hospitality word list - a free resource used in over 40,000 schools to enhance vocabulary mastery & written/verbal skills with … AGOP – Adjusted Gross Operating Profit. This paper describes the various revenue management techniques with varying degrees of inventory control sophistication and the challenges faced by the hotel industry to establish a well-defined and repeatable revenue management process. What … When you conduct your keyword research, it’s also important to consider the travel search funnel. Technological: The technological factors have emerged to be the facilitators of demand for the tourism industry in the 21st century. In fact, their journey is often a meandering one that involves a number of distinct consideration stages. The hotel industry is a multibillion dollar industry with a large circle of activities which includes accommodation, restaurants, events, theme parts, transportation, cruise line tours, and tourism. Some tags are vital for SEO. Hear what makes us great -- straight from our customers. Make sure your social media pages are appropriately active, so web searchers don’t find an outdated profile and assume you either aren’t taking bookings or don’t offer enough information to be worth their consideration. Hotel website SEO tip #1 Consider mobile a top priority. 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